The idea of this project is to develop a location-based social video shopping app for iPhone, Android and an informative website.
The newly created designs had to be implemented in both iOS and Android devices, with minimal changes. A user who is browsing the app in iOS and Android should have a very fluidic and easy to understand UX experience.
There was quite a lot of research involved to create the designs as per the request of the client. The design team created over dozens of screens during the iteration process. The competitors were studied closely to identify the things that were done excellently in their applications and the weak areas were identified and improved upon.