Detroit auto show NAIAS-2017

Radugadesign has created two interactive installations for the Japanese brand Lexus for the Detroit auto show NAIAS-2017. 

The first installation became a kind of car configurator, which we have brought into offline, where visitors could touch real physical objects, and choose interior and exterior of a car.

The second installation was based on the most labor-intensive car parts of Lexus, which were placed on some shelves of a stand. In front of these objects there was a transparent OLED display, with the interaction of which, guests could learn more about the details.

For Radugadesign, it was an interesting experience to participate in the largest car exhibition in the United States and it was a great pleasure to cooperate with the Spinifex agency.

Creative producer Mikhail Kabatov
Producer Irina Safiullina
Supervisor Alexander Medvedev 
Technical directors Kirill Klochkov, Evgeny Bespalko
Developers Vladimir Sigalkin, Valentin Frolov
Concept Artist, CG Artist Artemy Perevertin
UI designer Roman Erohnovich, Pavel Saksin