This was a collateral campaign design for a pitch for Channel O. We wanted to create an aligned brand but something that could stand in its own right. A banner and movement for the viewers to unite under... a war cry to stand out and embrace their uniqueness, to not stay quiet and to showcase their unique style and talent...Channel O is an amazing platform and stage to support the youth and back their ambition to "Own it"
Reference mood board
Graphic architecture system
Augmented reality app proposal
The image of the woman used on the twitter mock up is from this amazing photo shoot done by Luke Nugent: https://www.behance.net/gallery/45128323/British-Hair-Awards-2016-Afro-Finalist-Collection. All images were used for mock up and pitch purposes, none of these images have been used in actual campaigns or for commercial gain.
