The Challenge: AT&T stakeholders were looking to make a bigger splash at an annual conference by unveiling their product lineup for IoT (The Internet of Things). Through multiple data gathering meetings, the UX team met with a specific group, composed of Marketing, Promotions, Product Marketing, Managers and Development, to establish their perceived needs and ideas of how to introduce IoT to their current customers.
Through our meetings, I listened to multiple ideas and directions and distilled the ideas into one central focus, initially leading to the development of a map idea and later evolving into a journey that showed AT&T’s specific IoT offerings through a quick, engaging animation (flow finalized through our UX group) and accompanying microsite, that allows potential and existing customers the ability to dive deeper and learn more, apply to see their qualification level and then inevitably sign up for service.
The Result: After submitting art to AT&T Global and Marketing, the flow and the artwork were used for the global IoT presence.
Success of program is still to be measured.
https://apextoolkit.att.com/youriotjourney/index.html
