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    Branding, apparel, and identity work for Matt Vincent, Highland Games World Champion, olympic weightlifter, and powerlifter. Also work done to la… Read More
    Branding, apparel, and identity work for Matt Vincent, Highland Games World Champion, olympic weightlifter, and powerlifter. Also work done to launch his lifestyle company HVIII (Hate) Brand Goods. Read Less
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HVIII Brand Goods
Branding • Apparel • Print
Work created with Highland Games World Champion, Matt Vincent. Designed and created various brands including work for HVIII Brand Goods (Pronounced "Hate Brand Goods"), work for the Drifta Lifta TV Series, and cover for his most recent book, Training Lab. 

including first season of apparel goods. Designed the identity for Matt Vincent's related TV Show, Drifta Lifta, about his world travels competing and interviewing strength and fitness celebrities. 
Photo courtesy of Matt Vincent
Small "easter eggs" hidden in cover design. Donuts and HVIII branding. 
Logomark created for entire book series line, Training Lab
Brand developed for Vincent's Web Series "Drifta Lifta" where he travels the world competing in Highland Games competitions and interviewing strength & fitness athletes. Used heavily in trailers and intro segments of the show. Over 10,000 subscribers after 2 seasons.
HVIII Brand Goods
Developed initial apparel and assets for launch of HVIII Brand Goods, Vincent's apparel line, in 2014
Vincent has turned the HVIII Brand Goods line into an expansive and extremely successful endeavor that's well known in the fitness and athletic industry. HVIII Brand Goods can be visited and purchased online. Matt Vincent is also available through his infamous and informative Instagram.