Dig Inn is a fast casual eatery that believes in the power of the shared table as a place where friendships are made and ideas are born – building community through food that is locally sourced, in season, and impeccably prepared.
Dig Inn turned to High Tide to overhaul their branding in preparation for the restaurant’s expansion to a number of new locations. We drew inspiration from the cozy minimalism of Scandinavian interiors to create a sophisticated and dynamic identity system that more accurately reflects their mission and ethos as they continue to grow.
Following the rebrand, we embarked on the year-long project of redesigning all of Dig Inn’s branded collateral, including menus, interior and exterior store signage, special items, and product packaging.
The result is an elegantly modern brand identity that has been garnering steady acclaim as it is unveiled alongside the brand’s exciting national expansion.
Photography: Robert Bredvad