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    Asmara Lifestyle competition (Branding)
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Asmara Lifestyle Competition
Branding

Asmara takes its name from the Indonesian word for ‘passion’, a passion that characterizes the Asmara Lifestyle and overflows into everything we do from our distinct approach in creating unforgettable immersive spa experiences, to our truly unique F&B concepts. A unifying thread across all of Asmara Lifestyle’s businesses is a passion for nature and a vision to harmonise nature with lifestyle, wellness and beauty.

Established in 1999 on the shores of Bintan, Asmara has a portfolio of award-winning spas in some of the most idyllic locations in the region. It also offers turnkey management, consultation and project development services. As Asmara has branched out into the food & beverage industry with the launch of the Green Room Vegetarian café and Canopy – Garden Dining & Bar, a new logo is needed to group the three branches together.

Logo rational:
An individual, like a flower, needs tenderness and loving care to grow and blossom. The lighter-coloured flower which is placed within the larger flower therefore symbolizes a person’s essence, and mirrors the vision of Asmara Lifestyle in bringing out one’s inner well-being by using the therapeutic power of nature. The metamorphosis from a bud blossoming to a full-grown flower also aptly depicts one’s journey in achieving a betterment of his/her well-being at Asmara Lifestyle.