Advancing beyond the film
Konica film rebranding project (Identity, Branding, Typography)
Konica film rebranding project (Identity, Branding, Typography)
Simplicity and repose are the qualities that measure the true value of any work of art.
—Frank Lloyd Wright
At the heart of Konica is visual storytelling. Every good photo is a narrative that suggests a story about people, places and events. Humans are natural storytellers. Every culture has its myths and legends to explain the world. Photographs are the visual documents that tell the stories of our lives. They can be private or public, black a nd white or color, digital or film, but what they all share is their power to express the epic and ordinary moments of our life.
At the heart of Konica is visual storytelling. Every good photo is a narrative that suggests a story about people, places and events. Humans are natural storytellers. Every culture has its myths and legends to explain the world. Photographs are the visual documents that tell the stories of our lives. They can be private or public, black a nd white or color, digital or film, but what they all share is their power to express the epic and ordinary moments of our life.
