I was asked to rebrand a product of my choice and to expand the rebrand into three related products. I chose Adiri™ Ultimate Nurser™ - the iconic and patented "natural breast shape" bottle whose features reduced colic and improved the infant feeding experiences that resulted in earning Adiri™ the prestigious MDEA (Medical Design Excellence Award).

I wanted the brand to have a slightly more feminine appeal (as mothers are more likely to be the purchasing consumer) while using traditional unisex pastels associated with infants.

Original Identity designed by Jennifer Long.