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    Rebranding of travel agency that communicates the agency’s multilayered destination offer and programs that explore the traditional and local cus… Read More
    Rebranding of travel agency that communicates the agency’s multilayered destination offer and programs that explore the traditional and local customs in an up-to-date way.  Read Less
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OMNIVIA (former "Radmanove mlinice agency") provides first-class professional guidance in experiencing a wide variety of attractions that Omiš and Dalmatia as destinations can offer. Years of continued growth and improvements led to a change of name and creation of a new visual identity that would better reflect the agency's top-quality offer and high professionalism.
The new brand, OMNIVIA, reflects the agency’s clear mission and vision: combining the Latin prefix omni and word via, meaning “every time” or “in every way”, the name communicates the agency’s multilayered destination offer. 
As for the logo and monogram, the symbols incorporated in it evoke the location and its assets: “O” for initial letter of the brand's name and creative strategy of wholeness, perfection and balance of OMNIVIA programs; “M” reminding of specific landmark of destination - mountains and the Cetina canyon, and “A” with a wave, symbolizing the river and sea.

Also contributing to the identity are the playful patterns that, with their form and tone, communicate the distinguishing features of the place where the sea meets the river, where green meets blue and where the past meets present.
Natural materials and techniques, such as eco-paper or sewn binding, were used in OMNIVIA promotional materials. This mix of contemporary forms with natural and traditional is representations of the team of experts that have extensive knowledge of the region and its specific qualities attractive locations offering a mix of traditional and local customs in an up-to-date way. 

Selection and treatment of photographic materials, often in combination with two opposite motifs, conveys the message about different experiences OMNIVIA can offer in their one-day or multi-day programs.

Identity modularity opens up the possibility of making a variety of attractive promotional materials - wearable, print or online.

Designed in 2017
CLIENT: OMNIVIA DMC
DESIGN STUDIO: Design Bureau Izvorka Jurić
CREATIVE and ART DIRECTION: Izvorka Jurić  /  NAME and VERBAL COMMUNICATION: Jelena Gvozdanović / DESIGN: Izvorka Jurić, Stela Kovačić  /  BRAND ANIMATION and PRESENTATION PHOTOGRAPHY: Stela Kovačić  /  WEB DEVELOPMENT: Matija Tolić