Rebranding Santa
What if you gave your clients a creative brief? What if it was fun? What if there was cookies and hot chocolate?
The Creative brief set the stage, telling the audience that Santa was no longer meeting the needs of his target demographic.
Statistics and testimonials where provided.
Like many creative briefs an objective and specific tasks were set.
Creative illustrations and bright playful colors were used throughout.
About 100 kits where packaged. Each one contained a Rebranding Santa creative brief, a die-cut santa, instructions, as well as glue, paper and lots of creative items needed to remake santa. Hot chocolate and cookies were also provided to help participates get in the right creative mindset.
The project was also taken online with social media posts and a call to action that invited anyone to participate in the rebrand effort.
Clients and staff participated. We even had a 3ed grade class join in the fun of creating a multitude of new Santa's that could make any kid and any kid in us be filled with holiday spirit.
