World Trade Center of Kentucky
The World Trade Center of Kentucky had been wanting to get involved in social media, using Facebook and Twitter to promote their current and upcoming activities and to engage with local businesses across Kentucky. However, they weren't really sure where to start.
Since they are technically a nonprofit group with a small staff, I donated some time volunteering to help them out. I designed their Twitter and Facebook pages and taught them how to update both sites. I also educated them on social media strategy, web analytics, and how to best incorporate Twitter and Facebook into their marketing strategies. There was some Adobe Photoshop graphic design work involved, and I also assisted them with adding buttons to their website using the site's existing Content Management System.
They were thrilled with the results, and within just a week or two, they were already comfortable with Facebook and Twitter. Although I continued providing additional support on an as-needed basis, the group seemed comfortable updating content on their own after their initial two-hour training session.
Since they are technically a nonprofit group with a small staff, I donated some time volunteering to help them out. I designed their Twitter and Facebook pages and taught them how to update both sites. I also educated them on social media strategy, web analytics, and how to best incorporate Twitter and Facebook into their marketing strategies. There was some Adobe Photoshop graphic design work involved, and I also assisted them with adding buttons to their website using the site's existing Content Management System.
They were thrilled with the results, and within just a week or two, they were already comfortable with Facebook and Twitter. Although I continued providing additional support on an as-needed basis, the group seemed comfortable updating content on their own after their initial two-hour training session.
