Walter Scott & Partners Investment Conference 2016
Background
Edinburgh based Walter Scott & Partners was established in 1983, offering global equity portfolio management to institutional investors around the world.
Brief
Develop an event creative and identity for the 3rd quadrennial Walter Scott Investment Conference, taking place over three days at the Balmoral Hotel, Edinburgh.
Solution
‘We dig deeper’
The solution looked to celebrate Walter Scott’s unique and in-depth research approach, in the search for world-leading companies. ‘We dig deeper’ centred around a series of creative typographic lockups, based on quotes about the core aspects of Walter Scott’s working processes. With a number of high profile delegates and speakers attending from around the world, including politician William Hague, Ogilvy UK Vice Chairman Rory Sutherland and Professor Angus Deaton, winner of the Nobel Prize for Economics in 2015, Walter Scott wanted to make a substantial impact. Combining high quality finishes on Colorplan paper stocks matching the brand colour palette, a range of elegant printed collateral was produced, which included invites, menus, an event programme and a comprehensive 84 page post event synopsis. Along with a number of other large format elements, a 28m wide stage set with 10m LED central display was created to make the conference seminar sessions as visually striking and engaging as possible.
