It Starts With "U"
From the beach to the streets, UGG Australia has continued to build its reputation as a leading women's boot manufacturer. Being a valued brand at Nordstrom, the retail giant finds UGG to be one of its largest selling items year after year. To continue this success, I designed and led the art direction of an online experience that showcased the season's newest looks. The online campaign was successful, with UGG as Nordstrom's number one selling item for the quarter.
In recent years UGG Australia has continued to be a household name for women's shoes at Nordstrom. The fashion retailer saw potential with UGG in the men's shoe department. I designed and led the art direction for an online experience showing the male customer that UGG is much more than a women's boot line. The experience showcased the casual versatility of the boot and provided style tips to help the customer pick his perfect pair.
