An Adaptive Identity for an Adaptive Space — A place to meet, to eat, to see and to be. In the heart of Zurich, 4—ZRH is a meeting room, gallery, vintage furniture shop, grocery store, event location — and, most importantly, a place to meet with friends and share a meal on a big table. Remember back in the days, when you brought friends to your home to eat mothers food? This kind of experience!
We wanted to transmit a welcoming appearance, rather than an exclusive ambience, so we focused on keeping things as simple and straight forward as possible — from the ways of communication over language tonality to the visual appearance. Integrating the adaptive approach of the concept, we designed a grounded identity using only lines to create spaces that respond to whatever the format.
We wanted to transmit a welcoming appearance, rather than an exclusive ambience, so we focused on keeping things as simple and straight forward as possible — from the ways of communication over language tonality to the visual appearance. Integrating the adaptive approach of the concept, we designed a grounded identity using only lines to create spaces that respond to whatever the format.
