Helena Skomorokha is a talented and ambitious beauty-hair artist
who is evolving her skills all the time.
She came to us with the task to create a personal brand that will reflect
her professionalism and unique approach to work and to increase its visibility
while participating in exhibitions, workshops and forums.

Decision
The main idea was that her work is mainly engaged with the hairdos.
We have splitted the word into two parts: H
the first letter of the name Helena, and Air.
So we decided to convey a sense of airiness. Based on this idea, we created the point,
which brings the history of the stylist, as well as a symbol of lightness and easiness
of the creation of her customer’s new image.
We have used this idea in the brand identity, the main objective
of which was to convey the dynamism and professionalism of the master.
We picked up a palette of pastel colors and emphasized them with bright elements:
photographs of balloons with a glossy texture, metallic paint, and in addition
saturated all of this with the oxygen.


THANKS FOR ATTENTION

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AS MORE MOTIVATION FOR US


Helena Skomorokha
25
282
1
Published:

Helena Skomorokha

Helena Skomorokha is a talented and ambitious beauty-hair artist who is evolving her skills all the time. She came to us with the task to create Read More
25
282
1
Published:

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