Black Friday is the day following Thanksgiving Day in the United States. Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S. And now many countries having a part in the Black friday sale.
KUPIVIP.RU is fashion outlet which offers discounts of 30% to 90% on products of leading brands.
The task is to work out a visual concept “Black Friday” for retail and website KUPIVIP.RU, keeping to international visual identification for this event.
Two major problems are solved at design:
-to have a good working both at website and at the retail.
-to be good for different sizes from banner to poster.
The project contains creation of the website, package different sizes of banners, two landing pages, elements for visual identification of showcases, posters, POS materials, t-shirts the event, printed products for get-up of stores.
Two contrast (“nights colours”) black and yellow were chosen, because usually Black Friday starts at night.
