Elsewhere — The gift of teleportation
We think of our clients as part of the family. So at the end of the year, we like to send them a thoughtful gift. We’re always hearing about how busy people are, but while it’s great to live a full life, it can sometimes be tricky to get the space you need to think – essential when solving creative problems.
So we helped out, by sending our clients something that makes it easy to take a time-out and be in the moment, somewhere completely different.
The power of scents
Smell is one of our most powerful senses, triggering memories and an almost instant reaction. Working with a perfumer, we created a set of evocative fragrances that would instantly teleport the senses somewhere else.
Our right-hand man, Andrew Dyer, is a guy who one day hopes to create scents for people based on their personal astrology. Together, we explored a wide range of evocative, yet unusual, scent combinations, looking to evoke memories of some of the following:
A day in bed - fresh sheet, Afternoon sailing, Sun-tanned skin, An ocean breeze, Cool mountain air, Playing in the grass, Grandma’s apple pie;
When we’d finally found our five favourite occasion scents, we worked with our perfumer to decide on the best vessel to carry them, and decided on atomisers, to enable a quick ‘spritz’ of instant teleportation mist.
Hitting the right notes
Keeping the focus on the scents, and the promise of intrigue, we chose very minimal packaging and design for our gift, with a pared down use of colour and type, and three simple suggestive words on each bottle. Mystery was created by using a stylish, yet plain outer box, and a teasing line of copy on the flap.
Naming our set ‘Elsewhere’, we echoed the sentiment, by crafting a logo with elements of the font simply ‘spirited away'.
Five scents to carry away
To the Movies = Drama, action, popcorn.
To the Beach = Salt, suntan, sand.
A Weekend getaway = Trails, maps, mist.
To Asian backstreets = Spice, smoke, lanterns.
Down the pub = Taps, peanuts, pints.