Arpy Dragffy's profile

Communo (Web product design)

Goal ///   Build a community to transform the agency model
Client ///  Cult Collective
Expertise ///  Architecture // Product Design // UX Design // Prototyping
The agency model ensures businesses have experts on retainer and that an entire division is serviced thoroughly. The model is also generally expensive, lacks flexibility, and quickly becoming outdated as the services that businesses need are becoming increasingly, extremely specialized and customized. 

Thankfully for small businesses the rise of the 'Gig Economy' (specialized work for hire, by task) has helped entrepreneurs launch their first website or take care of accounting without the need to take on potentially-crippling staff expenditures. While the Gig Economy offers tens of thousands of workers for a limitless range of tasks, it has turned finding the perfect contractor into as challenging an odyssey as finding "the one" to marry.

Enter CULT, a Canadian agency that has been disrupting the traditional agency model for years. They operate a decentralized model that enables them to be truly full-service by having a pre-vetted collective of experts in all the disciplines a business needs today to meet the needs of a digital customer base. Where a traditional agency may focus exclusively on advertising, design, operations, or analytics, the CULT Collective ensures that your business can access verified experts from a single point-of-contact.
Communo (Web product design)
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Communo (Web product design)

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