UGA India Night is a national Bollywood-Fusion dance competition, hosted at the University of Georgia. "Athens ki Masti", meaning "the fun of Athens" in Hindi, was the theme of UIN 2017 - the 23rd India Night that Athens, GA has experienced.
My job as the graphic designer was to create visual marketing materials and a solid brand identity for UIN surrounded around "fun" and dance. Through the consistent use of gradient backgrounds, bright colors, and dancers, I captured "fun" and dance while keeping the designs clean.
I created a logo and symbols for our theme "Athens ki Masti", our tagline "Welcome to the Classic City", and the word "Dance". These designs were printed on name tags, laptop stickers, sweatshirts, t-shirts, snapback hats, and shot glasses.
Additionally, I made event flyers, promotional materials, Snapchat filters, booklet art, and album art.