Metronome Online originated as an online music tool for students and musicians to practice their instruments using the Metronome as a way to improve their rhythm and tempo. Our challenge was to reposition the brand and website to focus on a platform that focused on content for musicians and by musicians that still also supported the music tool.
Challenge: Metronome Online had long been established as simple yet effective online Metronome tool. Over a period of 10 plus years, Metronome Online provided this tool to millions of students and musicians. As the years have passed the brand and website needed a new approach and provide additional offerings to the Metronome tool. The brand needed a new visual identity, brand approach and messaging, and new website to accommodate the new direction the brand was taking. 
Process: For inspiration for the visual identity, we drew from several different sources which included, the rings of the Metronome, the sounds and equipment of music, and how the musicians themselves would look to interact with the platform. For the user experience and user interface of the platform itself, we approached the process as if we were building a pure news related platform and as such, constructed the interface to reflect and highlight certain stories through visual and layout related hierarchy. 
Solution: Through brand and UX strategy, we were able to create a modern visual identity system and website that reflects the technical aspects of the tool itself as well as the newly added content platform. 
Services Offered: 

Brand Strategy
Brand Positioning
Brand Messaging
Visual Identity
User Experience Strategy
User Interface Design
Web Development
The Team: 

Damjan Krajacic: Creative Direction & UX/UI Strategy
Zachary R. Hill: UX/UI & Visual Identity Design
Alex Vida: Development
Metronome Online Visual Identity and UX/UI Design
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Metronome Online Visual Identity and UX/UI Design

Visual Identity, Brand Strategy, and UX/UI Design for Metronome Online
36
596
7
Published:

Creative Fields