Tied Together brand identity design
BRIEF
Tied Together are a luxury menswear accessories brand, providing matching sock, tie and pocket square gift sets to gentlemen across the world. Bourne and Bred were asked to help shape the brand from scratch and craft a brand identity that would give a sense of luxury, quality and British authenticity.
Approach
For the logo we used an ampersand formed in the shape of a tie to represent the idea of buying a matching set (i.e. socks and tie and pocket square). The colours were inspired by old English rugby sportswear and together with the informal photography and clever copywriting, the brand has a sense of approachable luxury.
We developed the logo, brand guidelines, packaging, supporting print and digital collateral as well as large format graphics and promotional marketing material.
See the full project at www.bournenandbred.co.uk
