The brief, proposed by the city of Firenze, was to design a new brand for the city.
I decided to focus on the “artistic side“ of the city, especially during Renaissance.
Indeed in Florence Brunelleschi worked out the idea of perspective: so I thought to play around this term and put the central “E“ of the name in perspective.
In the depth of the letter we put some of the attractions of the city, such as Santa Croce Church, Michelangelo’s David and Palazzo Vecchio.
Firenze Brand Identity proposal
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Firenze Brand Identity proposal

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Published:

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