TARGET BULLSEYE BADGE
The Bullseye Badge mobile website was created to integrate with 68 after hours shopping events hosted by Target at universities across the United States.
The goal was to provide students with information that was relevant to them throughout the event lifecycle and serve up digital content depending on the time of each QR code scan. For example bus stop locations and freebies were highlighted before the event. During the event, content relating to the experience was presented, like tweat a DJ song request, text to win prizes, and shopping lists. After the event, content like a map back to the target store, facebook photo tagging, and other promotions were highlighted to extend the experience.