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    Brand Identity

Brand identity 
Effigy is an Exhibition design company which enhances exhibition experiences for businesses and their customers. 
The logo is designed precisely to give the tone of voice of the brand. The symbolic “e” to the right of the logo shows effigy’s service, which is enhancing exhibition experiences. The element which this has been placed in, has been shaped with rounded and pointed edges to create a feeling of variety of shape and form within the companys designs. Gill Sans a simple typeface has been used in the logo. It was selected for its simplicity and quality and reflects the brand identity of the Effigy company.