In collaboration with the Reboot Design Team
The Reboot Design Team was tasked with developing potential visual direction for an international NGO focused on fostering independent media and information access worldwide. The NGO requested a fresh design in line with their overall mission, that was both well removed but also situated within their current brand style.
I pitched the idea of Moodboards to quickly build styles and gain feedback without investing excessive time into each visual system, as well has helping the team better understand the space the NGO functions in. The following three sets were developed in collaboration.
Each direction became with two key descriptors pulled from the brief. An initial board was made for each focusing on inspiration on that theme. After three directions were chosen, each was flushed out with a second board containing graphic elements and a third containing examples of publications in the suggested style.