Maxwell House - Trio Time | Digital Activation
(Finalist at the MENA Effies)
Faced with low budgets and a marketing challenge we came up with the regions first product sampling campaign driven completely by web 2.0. The entire campaign relied on social media platforms and the web for impetus and print, poster and outdoor served as support media. The campaign received good reviews in the industry press and went on to be a finalist at the 2009 GEMAS EFFIES. The campaign was also featured as an innovative marketing case on www.springwise.com. Please watch the campaign video to understand the full campaign.
