Crossroads Turning Points is southern Colorado's largest non-profit, evidence based, alcohol and substance abuse treatment organization. For a class, I was assigned with remaking their website, along with any branding changes I saw fit. The logo change was minimal due to the organization’s history in the area. However, the overall aesthetic was given a modern and minimal facelift with current typography and color choices, while ultimately remaining recognizable as the organization many in Southern Colorado have grown to know and trust.
Image use: with the Crossroads locations being in Colorado, I really wanted to capitalize on the scenery that the state has to offer. With minimal color palette and typography, much of the branding is centered around beautiful images with a peaceful atmosphere.
The website was the biggest change. Previously, the website was difficult to navigate and was hurting from an overload of information. The redesign eliminated the unneeded information and poor color choices, with a soft and minimal design that was easy to use and reflected the heart of the organization much better.
