MC Fisio & Wellness is a company that offers physiotherapy services and treatments focused on the well-being of its clients, founded by the Madrid physiotherapist MontesClaros Allende.

I wanted the graphic identity to be something very direct and different from the competitors, where abound so much references to "smiles", "slender figures" or "parts of the human body" in its graphic approaches. The idea was to break with the "typical" and evolve to create a brand based on the concept of "optimal research to get the origin of pain". The goal of any physiotherapist is to find the source of the pain that affects their patients. It is not an easy job and not many specialists have the professionalism enough to know how to do it.