OFFF, Oeiras — Daily News
OFFF, Oeiras - Daily News

The OFFF has transcended its own kind of festival to become synonymous of modernity, aesthetics and technology.
The mission of OFFF is spreading the work of a generation of avant-garde designers who dictate new boundaries. Artists that mixes the arena of commercial art and design, from music to illustration, ink or chalk to the pixel. Artists that have grown with the web and receive inspiration from digital tools, even when their work is not exclusively that.

The Project
OFFF invited us to create, develop and implement the OFFF Daily News.
The newspaper had three editions that would contain the daily schedule of the event.
The Daily News had interviews, highlights, schedule of the portfolio area / work sample and daily presentation of elements of Staff OFFF.

The challenge would be create, browse and embed a content about the each day preceding, in a genre almost real time, where the pressure and the timing would have to be friends of the moment.

The Concept
For the Daily News we create a singular and unique project. A newspaper with three numbers where each number would have its own and distinctive personality.

Printing
We established a collaboration with typographer Hugo d'Alte (Underware, Xbold) for the use of three printers with different characteristics: Kaas, Kiosk, Rolland.
Each typography would be used and worked on every edition of the Journal. The Daily News would be designed according to each font, having an a method of cause and effect on the grid and paging.
Another reason the partnership would be enhancing the contribution of a Portuguese typographer and to show their work to the public from OFFF.
For printing text, we chose to Utopia by Robert Slimbach for Adobe.

Color
Each of the editions of the Daily News was created with a different gamut. This feature would help in the differentiation of different days and issues. The colors chosen were:
- Daily News Day 1 - Green Billiards
- Daily News Day 2 - Eggplant
- Daily News Day 3 - Pale Pink

illustration
Each cover of the daily editions of the Journal would have an exclusive illustration. Each cover would have a very expressive and marked expression with prominent designer of programming. The use of "analog" and "gestual" illustration function as emphasis to the actual topic of the manual OFFF, Fail Gracefully.
In this era increasingly digital and when the discussion is all about the future, why not the starting point be the manual and human? That was the metaphor for our approach.

Support
OFFF with the Daily News created a partnership, where the Diário de Noticias (Portuguese major daily jornal) exclusively produce and distribute the OFFF Daily News and in that way associate its name to the event.

This would be done in two ways, in the event itself held at Foundry Oeiras (on days 08, 09, June 10, 2009) and through a booklet would be distributed along inserted with the DN for the general public.

The insert has a daily run circulation of 45,000 copies. 
Process

Location

OFFF Daily News


OFFF Look and Feel

Thx
João Sousa

Photos © Le~joy
OFFF, Oeiras — Daily News
48
2201
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Published:

OFFF, Oeiras — Daily News

The OFFF has transcended its own kind of festival to become synonymous of modernity, aesthetics and technology. The mission of OFFF is spreading Read More
48
2201
2
Published: