Our studio was established with the aim of contributing to progress any things and activities by the technology of design and typography.
In particular, what we emphasize is the technology of typography: exploring communication methods using letters. Humans have been working on about the big influence of each small letter brings for a long time since ancient times. Due to the rapid development of technology and the rise of digital media, today's people live surrounded by a large number of letters unprecedented in the past. In this era, typography works as a very useful "tool" to create new value.
Our logotype doesn’t have a specific shape. It’s always optimized to readable form like people change their clothes according to their location and circumstances. Our identity is not a fixed shape but “search for readability”.
Letters and their shapes have been developed according to the contents using it for a long time. In our studio, we use an original typeface which enables advanced visual control for multiple media.
There are still many areas where typography is underdeveloped. We expect there is huge potential at typography on digital media. In the near future, we would read digital media like paper books.