Girvin partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering, started with the innovation of Jean and Jane Ford, and now continuing after decades of operation, to a worldwide operation. Fantastically popular, the strategy was about understanding the internal cultural positioning, as well as rethinking the customer value relationships, developing new messaging and imagery dimensions. The work consisted of a thorough sequence of interviews, organizational overviews and notations, the engagement of the branding sessions, merchandising discussions and recommendations and summary presentations and outcomes to Louis Vuitton management.
