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    Task To rebrand the Silk Way Rally (SWR), a Trans-Eurasian rally, initiated and organized by the Russian and Chinese governments. Idea The Siberi… Read More
    Task To rebrand the Silk Way Rally (SWR), a Trans-Eurasian rally, initiated and organized by the Russian and Chinese governments. Idea The Siberian tiger is one of the most popular animals in Southeast Russia and the banks of the Amur and Ussuri Rivers. The tiger character became a basis for the new SWR emblem. Red, a color important to both Russian and Chinese cultures, became the main color identity. Read Less
    Published:

TIGER
SILK WAY RALLY OFFICIAL SYMBOL
Collaboration project between Sergey Snurnik and FIRMA

Creative Director: Denis Simachev
Art-director: Daniil Sergeev
Illustrator: Sergey Snurnik
Branding: FIRMA
Photo: © Silk Way Rally, © Wikipedia




The Silk Way Rally is an annual rally raid type of off-road race. The first Silk Way Rally was raced in 2009 from Kazan, Russia to Ashgabat, Turkmenistan. From 2010 to 2013, the race has taken place in Russia. The 2016 edition had a Moscow-Astana-Beijing route, the 2017 edition starts in Moscow and finishes in Xi'an, China. From 2009 to 2011, the rally was part of ASO's Dakar Series.

TASK
To rebrand the Silk Way Rally (SWR), a Trans-Eurasian rally, initiated and organized by the Russian and Chinese governments.

IDEA
The Siberian tiger is one of the most popular animals in Southeast Russia and the banks of the Amur and Ussuri Rivers. The tiger character became a basis for the new SWR emblem. Red, a color important to both Russian and Chinese cultures, became the main color identity.



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