California Village by GFH Real Estate is a small, community focussed project which features a club house and facilities building along side a residential mid rise tower and town houses and villas in Dubai. The project caters to new families and new owners in the Emirate.
Featuring a fantastic burst of orange, the California Village brand and brochure aesthetic is distinctly modern, clean and colourful. The lines in the brochure represent the strict and minimal look and feel of the projects architecture. The California Village Brand identity features a unique typographic approach which draws attention to the sun-like ‘O’ in the centre of the name ‘California’ via a radiating minimalist sunburst.
The positive inflection of the California Village brand continues through out the piece, from the cover to the end pages. The cover features a bold rich chocolate cover with matt gold foil finishing that houses the white linen paper of the cover – again with logo detail inset in a debossed detail. Coupled with highly tactile prestige papers, the final rendering of the books creates an impression of a high profile project with a clearly stated purpose.
Made in Unisono Agency, Bahrain.
Roles: Brand Design, Creative Design, Art-Direction