I recently created branding for a local business called The Store Eumundi. An old style convenience store that has everything you need and all of it fresh, locally sourced, organic and delicious. I was asked to create a new logo (that will later be introduced), remake of their current logo, business cards and loyalty cards.

Above is the chosen 'new' logo for The Store. The logo is vintage inspired and reflects the brands identity well as the local reliable store that has quality products, fresh local produce, reliable pricing and genuine customer service.

Above are the final 3 logos which were presented to the client. I made sure to mock them up to show the full potential of each logo.

When presenting to the client I showed mockups of tags and shopping bags to strengthen and build the brands identity as well as further showcasing the logo. 

As The Store already has a current logo (very top above this text) and has only recently opened up, the chosen logo not immediately be introduced so I was asked to remake their current logo. I cleaned up the concept and bounding box and used a strong, old school font to best create and represent The Store's brand reputation and identity.

Above were the other logo concepts I had come up with for The Store, these were also presented to the client. 

The client also asked me to create Loyalty cards and Business cards. The loyalty cards (top right) are for the coffee customers to redeem. I made sure when designing to keep the customers name and 'the store' logo on the top half of the card so when the card is redeemed and hole punched on the other side the readability won't be damaged. The business card (bottom left) contains the clients and The Store's contact info and services to be used for potential clients, customers and producers. I presented these cards on brown, recycled paper as I feel it strengthens The Stores brand identity and accompanies their current and future logos.