Corporate identity, branding and package design for Litra Craft Brewery.
The purpose was to create visual identity for Moldova's first craft brewery to help it instantly standout on the market of beer first among the local industrial beer brands, and lately on the international market using a strong visual message.
About the Client
Litra Brewing Co is a family owned brewery. The word Litra is the family name of the owner. Their style of business and ambitions were at the beginning to boldly step into the local beer market, developing craft beer culture in Moldova (in both of which they succeeded) – that's how the image of a rhino came in mind, symbolizing the strength, ambitions and intention to conquer the market.
Monochrome version of the logo and as applied on stationery
Alongside with the corporate style, the task was to create branding and supporting visual elements and label and package design for first five styles of beer to be produced, resulting in solid instantly recognizable branding.
Branded lightbox, welcome board and vehicle
To-do sticky notes and branded bottle opener
The logo and all the graphics for labels were created, some engaging several professional artists (see credits in project description). The result is packaging for five styles of beer including beer labels, coasters and tap handles, 20 pack boxes and six-packs, branded beer glasses for each style – every with its own unique graphics, all united by common and recognizable visual style and elements.
Beer labels
Close-up of a six-pack graphics
Tap handle labels and coasters
Boxes for 20 bottles (top / front / side)
Six-packs (front / side)
For promotional purposes a series of product photography was implemented showing each of five styles of beer in a corresponding glass with it's unique branding.
Branded glasses
Having a task to develop a successful, strong, recognizable and working brand starting with a unique logo and up to selling package design and product photography please feel free to contact me via inbox or e-mail serjio.com@gmail.com
