A Direct mail campaign I co-created to send out to hotels and resorts to spread the word that bamboo is a cleaner, affordable and environmentally friendly alternative to plastic being short-life and one use items, such as toothbrushes.

The concept we came up with was sending a planted bamboo plant, that is growing in a bamboo shoot with the play-on-words and tag line "Oh Shoot!".

The box is made of thick bamboo paper and has thin Japanese rice paper integrated into the design, demonstrating the material we are advertising can also be suitable for packaging.