'Surface to Sky' is a performance profile for 'Mercury Logistics', a global company who cares about environment and always looks at giving innovative services.
The Brief was to design a profile about sustainability and energy performance for the company's stakeholders and staff. Cliches must be avoided and the information needed to be presented in an ease way, full of personality while showing a progressive look.
Keywords chosen were paths, destination and connected, from where the 'tubes' idea was developed. The tubes show an easy way in which the company is connected globally while giving an eco friendly look with the colours and illustrations.