This was my final project for the 3D and Motion Classes of "Academia Criativa" an Brazilian online course that have focus on motion design and 3D.
The final task was to make an advertising for some brand, i choose Nike and made the whole concept based on the technology of the "Lunarlon" shoes.
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Esse foi meu projeto final para o curso de motion e 3D da Academia Criativa, uma escola online com foco em motion design e 3D.
A tarefa final foi escolher uma marca dentre as opções e fazer uma pequena peça com ela, no caso eu escolhi a Nike e todo o conceito foi baseado na tecnologia Lunarlon.
Final Product
After sketching the main idea on the paper i jumped to the Cinema 4D where i start modeling the shoe using poly by poly method.
Then i start making the shoe body detail on 3D coat, where i needed to sculpt some of the detail on the mesh and then i use retopology for making the final UV, the smallest details like the holes on the fabric and the squared bumps on the back where painted in the bump map.
Finally, for the Sci-fi tunnel i made several small parts of the ship then i put together on an "manually random" order, after that i put the nike shoe on the right scale of the tunel and animate it with various camera angles and takes, after all the 13 takes where complete i color corrected it in After Effects and Premiere, adding the letterings and fixing some render problems that i find it on the way.
Credits
Direction, Design & Development, Model, Sculpt and Motion: Rafael Riva
Mockups: Videohive
Mockups: Videohive
