A Paleta is a Mexican ice cream on a stick. The name comes from the spanish word “palo” (which means ‘stick’) whereas the “eta” is in reference to the flat frozen item. So basically,
a Paleta can be anything- a fruit on a stick, a cream on a stick and so on!
ChillBro recipes and images are inspired by the Mexican Paletas where the ice creams are made from real ingredients and are served in the traditional Mexican moulds. ChillBro’s idea is to fuse this classic ice cream with more modern and exciting flavours.
Why are you telling me this you might ask? Just ChillBro and have a Paleta!
Photos courtesy of ChillBro!
At first we we're set up to develop a series of posters to promote their paletas in various events and their store at Melbourne central, but from then on we worked on artworks for social media and in store collaterals from menu boards, table tents to even an artwork for a mural.
The main concept is a sort of Retro Summer vibe, yet with an actual touch. A fun brand that reminds us of past and simpler times. Colorful detailed illustrations with nice handcrafted letterings on them Had a blast working along with these Bros and still lots of work to come.
LETTERING AND ICON ASSETS
POSTERS AT WORK
INSIDE AND OUT THE STORE
You can check out more at www.chillbro.com.au
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