Year : 2016/17
Project : Logo, Branding and Website
Gaze Eyewear is founded in 2016. Built on a rebellious and curious spirit, Gaze offers recreational women eyewear at a revolutionary price. Gaze boldly believes that we should all celebrate our individual styles, as it is a part of what we are and what we color the world with. Gaze designs unique and one of a kind sunglasses for the curious individuals out there.
The landing page of the site highlights 3 things: The Shop, The Deals and Gaze People. To Gaze, Instagram has became one of the main channels for the brand to speak. As the brand grows, many of Indonesian celebrities and models wears Gaze. This became crucial endorsements that introduced and inspire people with the brand.
As celebrities and popular Instagram personalities play important roles in introducing Gaze to their followers. A section is dedicated for the need. Customers can easily browse for photos and the product details as worn by real people.