The design brief for a new men’s fragrance packaging was complex. It referenced Mr. Jacobs’ persona, his clothing lines, and previous fragrance triumphs. Only the name was set, BANG, but Coty Prestige asked that the bottle design be both whimsical and manly. Harry and his team distilled the brand message to its core when they took hammer to metal. The impact they captured is honest, spontaneous, masculine, and fun.
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