House of Liza / 2012
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    Identity for a unique vintage fashion boutique in London.
House of Liza
16 August 2012 - Established in 2010, House of Liza is a boutique that sells handpicked expertly curated pieces of vintage clothing from designers who were experimental and pioneering in previous decades. Recently it introduced a brand new identity design by kissmiklos.

After two years of continuous growth and success, House of Liza moved to a bigger place, - still situated midway between Shoreditch and Dalston – and wanted to give a fresh look for its branding and identity.

“We were looking for a new identity for House of Liza when we came across Miklos’ portfolio online. Our aim was to create an elegant, sophisticated and timeless identity based on simple, yet distinguished graphic communication. Miklos’ work reflected our ideas, so we decided to contact him. The result of our collaboration is a strong visual identity that captures the ethos of House of Liza.” – said Gonçalo Velosa, store founder.

I wanted to create a strong concept that would reflect the ethos of House of Liza. My starting point based on the unusual yet simple and effective display system and the vast, white shop with clean lines and a contemporary feel, clothes displayed on a series of lined coat hangers hanging from the ceiling. I know that the new visual identity has to be as elegant, fashionable and as strong as the new venue. One of the basic elements of the interior design is the coat hanger reflecting fashion and vintage and the shape of the logo recalls the name plates of old shops as it also shows the place of operation.

The interior of the venue was designed by Torsten Neeland, London based industrial and interior designer.

Client: House of Liza
Location: 9 Pearson Street, E2 8EL, London, UK
Photos by Jonhaton Griggs
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