For the second year in a row STAN designs and realises the Desoto trade fair stand at the Berlin Fashion Week as part of a full fledge communication uplift for the year 2017.
STAN took the on-the-go flex shirt nature of the product to the next level, and pushed the brand into honestly fulfilling its core idea, by making it more approachable and showing the user how Desoto optimises and boosts their active life on a daily basis.
This was established through an outdoor motion filled Lookbook shoot of the new season collection, that was translated in a print Lookbook, alongside an optimisation of the roll shirt packaging, and a full fledge POS in-store concept and a POS promotional guide for sales representatives.
