This project aims to create a brand identity for a accessory and clothing brand for 16 year olds as the target audience. I decided to name the brand “Reflect” as metaphoric representation of 16 year olds who reflect onto the younger teens (11-15) and reflect from the older teens (17-19).
At the of 16, teenagers go through many phases and emotions and thus to explain that instability and the phase of growing up, I have used different sized blocks and a variety of colours.
My final logo consists the of lowercase of "DINCond-BoldAlternate”, as the difference in the ascenders of the letterforms in the lowercase itself produces a dynamic structure without hampering the form of the typeface and maintaining it’s legibility.
The objective of this project was to create an easily identifiable pictogram, which symbolises the brand.
Colour palette for the logo
Initial Iterations of the logo
Final Logo
