Tajness Web Experience: http://tajness.tajhotels.com

Taj unveiled their philosophy of Tajness. To stay true to the Taj way of doing things and for a truly immersive film experience, we had to think beyond the traditional format of film. After 25 days of back-to-back recce and a shoot across handpicked Taj locations, we believe we’ve managed to create a truly unique 360-degree experience. Taj is known for its catalogue of firsts and how everything is a sensorial journey so we also felt Virtual Reality will play a huge role as you journey into the world of Tajness. VR made its debut at the launch in the real world. 

A rigorous Decode, Design, Develop and Deploy project life cycle. 
During the Design phase we followed the luxurious visual language of the Taj and noticed that stunning and ornate imagery is its very foundation. We made provisions in this phase to accommodate all that and more. You can see it in the signature Jog Dial experience on the Tajness microsite. We knew that we are building a cross media platform for the world but it should still give you a feeling of the Taj. To create a user-friendly web experience and to do this, we used custom javascript libraries to achieve a seamless experience across all screens. The biggest problem of today is making experiences platform and device agnostic and we are happy that we were able to achieve this. There are provisions in the platform to house our immersive VR experiences too. We were making an experience for the world so art, copy and code all followed a rigorous Decode, Design, Develop and Deploy framework.



Tajness
19
245
0
Published:

Tajness

19
245
0
Published:

Creative Fields