The Tajness Film: https://www.youtube.com/watch?v=9rgJSp_WB-U
Tajness Web Experience: http://tajness.tajhotels.com
Taj unveiled their philosophy of Tajness. To stay true to the Taj way of doing things and for a truly immersive film experience, we had to think beyond the traditional format of film. After 25 days of back-to-back recce and a shoot across handpicked Taj locations, we believe we’ve managed to create a truly unique 360-degree experience. Taj is known for its catalogue of firsts and how everything is a sensorial journey so we also felt Virtual Reality will play a huge role as you journey into the world of Tajness. VR made its debut at the launch in the real world.
A rigorous Decode, Design, Develop and Deploy project life cycle.