How To Find A Good SEO Company For Your Business
Trying to choose a company that can responsibly manage your SEO is very important. After all, you are assigning them the task to rank your company on the web. And these days most advertising is done via online, so it is incredibly important that you get a reputable company who can best help you in your SEO strategy. However, what most people don't realize is that there is both a right way and a wrong way to go about the hiring process.
In this article we will help show you a good way to go about hiring an SEO company, and mistakes you can avoid along the way.
Mistake #1: Using Google Search As Your Go To
While this seems to make a lot of sense, it actually can be very misleading to Google the best SEO companies in your area. This is because most of the really good SEO companies are already in high demand and do consistent work with referrals. In fact, most great SEO companies have no reason to rank high on Google, because are already overwhelmed with clients all the time because their current clients refer them to people, lots of people, in their network. They also have high retention clients, and a lot of very satisfied people. Because they're making plenty of money and are incredibly busy, they don't necessarily spend a lot of time on optimizing their own business to get new clients.
Mistake #2: Trusting “Top SEO” Lists
Most times, people will search for the best SEO consultants or best SEO companies in the United States. Often times these searches will lead then to lists such as bestSEOscom or topSEOs.com. And often times these websites are essentially just aggregators. Their business model is to try and rank for terms, such as these, and then they sell those listings to SEO firms and companies. This is a pay-to-play scheme and is not trustworthy for you as a consumer of SEO companies. Therefore, try to avoid any lists that companies can pay to be on.
Mistake #3: Believing There Is a Secret Recipe
When it comes to SEO, there is no “secret recipe”. In fact, SEO is a very open industry, with tons of information out there on how to best go about creating a strategy. So, if a company is trying to sell you on the idea that they can't tell you their process because it's a “secret”. This should be a red flag and a company you'll want to avoid.
So, how do you then go about choosing the correct SEO company to market your company? Well, here is our step-by-step process.
Step #1: Know Your Goals
The first thing you want to do is figure out your goals and what you're trying to achieve with SEO. In this process, there are good goals to follow and bad goals to avoid. The good goals are as follows:
- To get in front of a lot of people who are researching what you have to offer.
-Try to boost revenue through new sales and SEO as your driving channel.
- To increase downloads or free sign-up/free trials.
- To boost loyalty for your brand.
Bad goals to avoid are as follows:
- You just want more traffic.
- Focusing on rankings alone.
- Beating a competitor out for specific keywords or phrases.
- Vanity metrics.
Step #2: Organize a List Of Potential SEO Companies
Once you have your list of good goals, the next thing you'll want to do is come up with a list of 3 to 5 consultants or agencies. By having 3 or 5 to compare to, you'll best be able to find the perfect match for you and your company. Some good sources to find these agencies are your friends and personal networks, similar non-competitive companies, and industry insiders.
Also, you'll want to have a list of questions to ask these agencies. Such as: “What process are you going to use to accomplish our goals?” “Why do you use those particular processes?” “What are your communication and reporting processes?” “What work and resources will you have to commit internally?” “What will you do when things aren't working?” “How does Google rank results, and how do you as a company influence them?” These are all good questions to ask in order to better understand the company, their knowledge, and what they can do for you.
Step #3: Choose Your Company
Once all the proper questions have been asked, it's time to choose your company. We recommend on choosing a company based on these four things.
Trust that you've established with the company.
- One through whom you've gotten a positive referral.
- Similar communication styles.
- Price and contract structure.
Choosing the proper SEO company can be a big decision. But, by following these tips you can help streamline the process. Just make sure you are doing your due diligence, and fully know the company before bringing them on board. If you can find a good match for you and your company, you can almost assuredly be guaranteed success in the Indianapolis SEO marketing world.