A craft brewery identity whose bold elegance appeals to feminine consumers in a male-dominated market. Arden Brewing Company is a craft beer brand designed to confront the masculine-dominated beer market. Its engraved illustrations and bold type treatment stand out among other beers on the shelf because its vintage-inspired feel is neither rustic nor retro. The result is an elegant yet assertive brand that is able to appeal to both women and men, and to both craft beer drinkers and non-craft beer drinkers. Read about the design process at www.allisonbeer.com/arden-brewing-company.