Mouser Electronics Branded Content Campaign
Mouser Electronics is a global components distributor. Engineers rely on Mouser to stock and deliver the most sophisticated electronic components available. These components are the building blocks for innovative designs in the most far-ranging fields of science, technology and consumer products.
Rather than running a conventional "Buy Now" marketing campaign, Mouser partnered with MultiView to develop a thematic, story-telling approach to building brand awareness among engineers. In our role of "creative ideation" for the campaign, we defined the campaign around engineering as being not only a profession but a social movement. The imaginative work of engineers, equipped with components from Mouser, inspires optimism by overcoming challenges to progress in areas like space travel, robotics and automation.
Featuring the "Mythbusters" celebrity engineer Grant Imahara as Mouser's brand ambassador throughout the campaign, digital display advertising and social media drove traffic to video content showcasing Grant using Mouser components to address challenges across different subjects.
