Rod Sinks For City Council Direct Mail Campaign

For the 2016 Campaign season, I was contacted to help create a brand identity for a City Council Candidate, Rod Sinks. Working with Rod was a complete pleasure and I am happy he retained his seat on the council.

The basic slogan that we wanted to implement was the idea that Rod was standing up for Cupertino. He would put the interest of the residents of Cupertino above all else during his term. The best way that I thought that we could express this was with clear text and a subtle upwards symbol. The so-called "chevron" idea was created and implemented on each of the 4 different direct mail flyers that I created.